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Privacy policy

Last updated: 9 September 2026

Noralux operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Noralux is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, make a purchase or otherwise interact with the Services or communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing or disclosure of your personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies you or can reasonably be linked to you. It does not include information that has been anonymised or de-identified so that it can no longer reasonably identify you.

Depending on how you interact with the Services and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, billing address, delivery address, telephone number and email address.

  • Payment and financial information, including payment method, payment confirmation, transaction details and other information required to process your payment. Payment information may be processed directly by Shopify or our payment service providers.

  • Account information, including your username, password, preferences and account settings where applicable.

  • Transaction information, including products you view, add to your basket or wishlist, purchase, return, exchange or cancel, as well as information relating to previous transactions.

  • Communications, including information you provide when contacting our customer service team or otherwise communicating with us.

  • Device and technical information, including information about your device, browser, network connection, IP address and other technical identifiers.

  • Usage information, including information about how and when you access, browse and interact with our website and Services.

Sources of Personal Information

We may collect personal information:

  • Directly from you, including when you place an order, create an account, contact us or otherwise provide information to us.

  • Automatically through the Services, including through your device, browser, cookies and similar technologies.

  • From service providers, including companies that provide services such as website hosting, payment processing, order fulfilment, delivery, analytics or customer support.

  • From business partners and other third parties, where permitted by applicable law.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing and Improving Our Services

We use personal information to operate our online store and fulfil our contractual obligations to you. This may include:

  • Processing and managing orders.

  • Processing payments.

  • Arranging delivery.

  • Processing returns and refunds.

  • Managing customer accounts.

  • Providing customer support.

  • Remembering your preferences.

  • Providing information about your orders.

  • Improving the functionality and performance of our website.

  • Personalising your shopping experience where appropriate.

Marketing and Advertising

Where permitted by applicable law, we may use personal information to send you marketing or promotional communications and to provide advertising relating to our products.

Where consent is required, we will obtain it before sending such communications.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in our marketing emails.

Security and Fraud Prevention

We may process personal information to:

  • Protect our website and customers.

  • Authenticate accounts and transactions.

  • Detect, investigate and prevent fraudulent, illegal or malicious activity.

  • Maintain the security of our Services.

If you create an account, you are responsible for keeping your login credentials confidential.

Communicating With You

We use personal information to respond to enquiries, provide customer support, communicate information relating to orders and maintain our relationship with our customers.

Legal and Regulatory Obligations

We may process personal information where necessary to comply with applicable legal or regulatory requirements, respond to lawful requests from authorities, resolve disputes, establish or defend legal claims and enforce our terms and policies.

How We Disclose Personal Information

We may disclose personal information to third parties where necessary for legitimate business purposes and as permitted by applicable law, including:

  • Shopify, which provides the ecommerce infrastructure used to operate our online store.

  • Payment processors and financial service providers.

  • Delivery, logistics and fulfilment providers.

  • IT, hosting, cloud storage, analytics and customer service providers.

  • Marketing and advertising partners where permitted by law.

  • Professional advisers where necessary.

  • Government, regulatory or law-enforcement authorities where legally required.

We may also disclose information when you specifically request or consent to such disclosure, including where necessary to arrange delivery of your order or interact with third-party integrations.

Personal information may also be disclosed in connection with a legitimate business transaction, restructuring or transfer of our business, subject to applicable data protection requirements.

Relationship With Shopify

Our online store is hosted and supported by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of the Services in order to provide and improve its services and enable us to operate our online store.

Information submitted through our website may therefore be transmitted to and processed by Shopify and relevant service providers, including providers located outside the country in which you reside.

Shopify may also process information relating to your interactions with our store and other Shopify merchants for certain enhanced services, subject to Shopify's own privacy practices and applicable law.

For more information about Shopify's processing of personal information, please refer to Shopify's Consumer Privacy Policy and Privacy Portal.

Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our Services, improve website performance and, where permitted, provide personalised advertising.

Where required by applicable law, non-essential cookies will only be used with your consent.

You may manage your cookie preferences through the cookie controls available on our website, where provided, or through your browser settings.

Third-Party Websites and Links

Our Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a third-party website, its own privacy policy and terms will apply. We are not responsible for the privacy, security or content practices of websites or services that we do not control.

The inclusion of a third-party link does not necessarily constitute an endorsement of that third party or its services.

Children's Data

Our Services are not intended for children, and we do not knowingly collect personal information from children who are not legally able to provide such information under applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us improperly, please contact us at contact@noralux.uk.

Where appropriate and legally required, we will take reasonable steps to delete such information.

Security and Retention of Your Information

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Provide our Services.

  • Maintain appropriate business and transaction records.

  • Fulfil legal, accounting and tax obligations.

  • Resolve disputes.

  • Prevent fraud.

  • Enforce our agreements and policies.

Retention periods may therefore vary depending on the type of information and the legal requirements that apply.

Your Rights and Choices

Depending on your location and applicable data protection law, you may have rights relating to your personal information, including:

  • Right of access – to request information about the personal data we hold about you.

  • Right to rectification – to request correction of inaccurate or incomplete information.

  • Right to erasure – to request deletion of your personal information in certain circumstances.

  • Right to restriction – to request that we restrict certain processing activities.

  • Right to object – to object to certain types of processing, including certain direct marketing activities.

  • Right to data portability – to receive certain personal information in a structured, commonly used and machine-readable format where applicable.

  • Right to withdraw consent – where processing is based on consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Marketing Preferences

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our marketing communications.

Even if you unsubscribe from marketing communications, we may continue to send transactional or service-related communications, including information relating to your orders.

Exercising Your Rights

To exercise an applicable data protection right, please contact us at:

contact@noralux.uk

We may need to verify your identity before completing certain requests.

We will respond within the time limits required by applicable data protection law.

Exercising your data protection rights will not result in discriminatory treatment.

Complaints

If you have concerns about how we process your personal information, please contact us first at contact@noralux.uk so that we can investigate your concerns.

Depending on where you live, you may also have the right to lodge a complaint with the relevant data protection supervisory authority.

Customers in the United Kingdom may have the right to lodge a complaint with the Information Commissioner's Office (ICO).

As the business operating Noralux is established in Belgium, complaints may also fall within the competence of the relevant Belgian data protection authority where applicable.

International Transfers

Your personal information may be transferred, stored or processed outside the United Kingdom or European Economic Area as part of the operation of our Services and the use of our service providers.

Where personal information is transferred internationally, we take steps, where required, to ensure that appropriate safeguards are used in accordance with applicable data protection law.

These safeguards may include adequacy decisions, the European Commission's Standard Contractual Clauses, UK-approved transfer mechanisms or other legally recognised safeguards, as applicable.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, Services, legal requirements or other operational reasons.

When changes are made, the revised Privacy Policy will be published on this website and the "Last updated" date will be updated accordingly.

Contact

For questions about this Privacy Policy, our privacy practices or your personal information rights, please contact:

Noralux
Operated by Nicolas Lequeux

Email: contact@noralux.uk
Telephone: +44 7454 749942
Website: noralux.uk

UK correspondence address:
Unit 172641, Courier Point
13 Freeland Park, Wareham Road
Poole, Dorset
BH16 6FH
United Kingdom

Belgian Enterprise Number (BCE/KBO): 1039.262.453
VAT Number: BE1039262453

For the purposes of applicable data protection legislation, Nicolas Lequeux, trading as Noralux, is the data controller of the personal information processed by Noralux, except where another party, such as Shopify, acts as an independent controller for specific processing activities.